Pioneer Services Named Finalist for PR Daily Awards
Blog, Mobile Strategy Recognized
June 5, 2014
Kansas City, Mo.
Pioneer Services, the military division of MidCountry Bank, switched to a strictly digital focus last year as a way to more effectively serve military families. These efforts have been recognized for by Ragan’s PR Daily awards, which have recognized two of the company’s key online outreach strategies: its blog and overall mobile strategy.
The Pioneer Services blog began with the revamp of the company’s website in late 2012, and has been consistently updated with fresh and interesting content ever since. There are currently more than a hundred blogs on topics that cover financial matters and military life in general. The company’s mobile strategy has been a huge success, with nearly 50 percent of all traffic to PioneerMilitaryLoans.com coming from mobile devices—a trend that is most likely to continue in the coming years.
These awards confirm and validate that our digital efforts to help military families are on the right track,” said Chief Marketing Officer Randy Freese. “We’re providing these families with high-quality and relevant information, and they can access that information on any device, anywhere in the world. We look forward to providing them with even more content and ease of access in the future.”
Winners will be announced in a special edition of PR Daily coming out later this June.